PL
Palmer Lewis
Holdings
The Portfolio

Three operating companies. One operating philosophy.

Every business in the Palmer Lewis portfolio is wholly owned, operator-led, and built on the same long-horizon principles.

01 / 03
AutomateScale
Software · AI Systems

AI infrastructure for operators.

AutomateScale builds the automation backbone for service businesses — replacing manual workflows with AI agents, custom integrations, and operating systems engineered for scale.

Status
Scaling
Founded
2023
Ownership
100%
02 / 03
FireTowel
Consumer · Performance Goods

Performance recovery, redefined.

FireTowel produces engineered recovery products for athletes, operators, and high-output professionals. Built for the people who do not slow down.

Status
Operating
Founded
2024
Ownership
100%
03 / 03
AntiAlienate
Services · Advocacy

Reuniting families. Restoring relationships.

AntiAlienate is a coaching and advocacy platform for parents navigating parental alienation. Strategy, evidence, and emotional architecture — in one place.

Status
Operating
Founded
2024
Ownership
100%